Built in 1898, The Victorian is a boutique hotel in Vancouver, Canada with a golden-era past. Our goal with this re-brand was to showcase the hotel’s rich heritage with a sense of relaxed luxury for the modern traveller.

Creating a timeless brand strategy, identity and detailed asset library was essential to give reference to the hotel's history while also bringing in a fresh, modern approach. The entire brand identity was built out to cohesively mesh into the interior design, touchpoints and overall story told throughout every detail of the guest experience.